SEO training, Bangalore, SEO training and placement assistance. Call at 9880276697
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Friday, 19 January 2018
Sunday, 7 January 2018
Sunday, 17 December 2017
Career in Digital Marketing: Jobs & Career Opportunities in India
Have you come across an interactive blog
post or web page? Or a great social media post? Wondered what it was all about?
Here’s the answer: it is all about the magic of digital marketing!
Digital Marketing is traditionally defined
as a way to market your product/services by using a digital platform-blog,
social media, web page, mobile, email and so on. With the proliferation of
technology and the number of platforms (for example apps) that leverage
technology, digital marketing is booming and fast replacing various traditional
modes of marketing.
With the popularity of digital marketing,
there are various avenues that have opened up for us to make use of-the scope
and job opportunities in the field! According to a Study made by Direct
Marketing Association, Digital Marketing Industry is worth $62 billion.
Additionally, according eMarketer, advertising via mobile phones and tablets
rose 180 percent, to $4 billion last year. This market is estimated to touch a
whopping $7.2 billion soon. This rise is leading to a high demand for
professionals trained in the various nitty gritties of Digital Marketing.
For the young technology aficionados and enthusiasts, this is a lucrative field without any iota of doubt. However, it is also a vast field with various profiles covering social media, content management and so on. To make an informed choice and be on the right career track, it is important to choose right. Here’s a brief look at the various fields of Digital Marketing to help you ascertain which field suits you the best:
1. SEO: Search Engine Optimization is an
organic (unpaid) method of improving the ranking of web pages and their
visibility on various search engines.
2. SEM: It is another method of increasing
the visibility of web pages through sponsored placements and advertising. This
requires the knowledge of how to run PPC campaigns, how to purchase traffic
through paid search and so on.
3. SMM: This involves interacting, engaging
and increasing audiences for your service via social media sites like Facebook,
Twitter, LinkedIn, etc. The primary focus is to improve the brand image of the
company.
4. Email Marketing: A part of the company’s
strategy to engage periodically with clients, many email marketing involves
sending periodic newsletters, email campaigns, auto-responders to its
subscribers in order to keep them updated with new products/services.
5. Mobile Marketing: With the launch of
smartphones, mobile phones have become everyone’s one-stop pit for all possible
activities for which they previously had to depend on computers or yellow page
books. It is the platform on which we spend most of our time. Mobile marketing provides
instant updates, promo offers and information of customers’ interests. A keen
interest in developing and improving mobile technology is a prerequisite for
those who wish to be involved in this.
6. Web Analytic: Web Analytic is a very crucial
part of digital marketing. It is the backbone of digital marketing involving traffic
analysis, business and market research and enhancing the website traffic. It is
the indicator of where your campaign stands and the areas on which to improve.
Based on your interest, you can choose to
work in 3 kinds of organization
- Digital Marketing Agency
- eCommerce companies
- IT/ITES, SMBs
There are different profiles available
based on one’s industry experience:
- Executive (0 to 1 yr experience)
- Specialist (1 to 3 yr experience)
- Team Leader (2 to 5 year of experience)
- Digital Strategist (3 to 5 years of experience
- Digital Marketing Manager (5 to 10 years of experience)
- Digital Marketing Director (10 years of experience)
While an Executive’s pay package can start
at 1.5 lakh p.a. you can earn up to 40 lakh as a director.
Digital Marketing is a booming industry
that is on the lookout for new talented professionals. If you feel you have the
skills and the interest, the time is ripe for you to venture into it!
Tuesday, 5 September 2017
Thursday, 31 August 2017
Jr. SEO Executive/ Digital Marketing Executive. Bangalore location
Hello,
We are hiring Jr. SEO Executive/ Digital Marketing Executive.
We are looking for trained graduates for the post of SEO to assist our Senior Consultants in the planning, execution, and optimization of our online marketing strategies.
The ideal candidate should have a passion for digital marketing and technology; should be versed in the concepts of digital marketing and SEO; and should be willing to learn and offer ideas to reinforce our marketing campaigns.
Responsibilities
We are hiring Jr. SEO Executive/ Digital Marketing Executive.
We are looking for trained graduates for the post of SEO to assist our Senior Consultants in the planning, execution, and optimization of our online marketing strategies.
The ideal candidate should have a passion for digital marketing and technology; should be versed in the concepts of digital marketing and SEO; and should be willing to learn and offer ideas to reinforce our marketing campaigns.
Responsibilities
- Attentively learn the techniques used by our Senior Consultants.
- Assist in building and implementing SEO strategies.
- Monitor campaign progress on various outlets and tell others about any problems.
- Adopt standard techniques for white-hat SEO.
- Provide creative ideas for content marketing and website updates.
- Learn how to refine SEO strategies using web analytics tools (Google Analytics, WebTrends, etc.).
- Basic understanding of digital marketing and SEO concepts.
- Analytical mindset and critical thinking skills.
- Excellent communication and interpersonal skills.
- Proficient in written and spoken English.
Interested candidate can send their resume to info@seotrainingpoint.com
Looking for SEO training. Visit our site
Monday, 5 June 2017
SEO training for business owner /entrepreneur
Online marketing changing market dynamics
The rise of internet has been quite remarkable in India. The
number of users has risen exponentially as Internet reached to the hinterlands
of the country. The popularity is further triggered by lower tariff and
high-speed internet connection. The result of which is more and more business
owners embracing the concept of e-commerce over setting up brick and mortar
stores. Advent of internet has presented them with an affordable marketing
platform that can be used in reaching out to more number of prospective
customers without spending lump sum on traditional forms of advertising. Online
marketing offers higher ROI at less cost and less involvement of resource.
Advantages offered by online marketing are multifaceted.
First and foremost, it is a powerful media to educate customers by ensuring
even distribution of information. Side by side, it has also helped in targeting
the right group of audience and helping firms in understanding their nature and
requirements better. Till date, most
users search Internet to seek information or to research before making a
purchase decision. As a business owner it is therefore important to open your
mind and make information more easily available for your customers. It tends to
deliver better result than a 30 second commercial of popular medium.
Secondly, it facilitated customer initiated interaction
between them and firms. Earlier, the flow of information was directed from
companies to customers. Internet has made both-way communication possible. As a
result, companies now can get better insight on customer requirement and
initiate customer participation in product offering. It has made conducting
market research easier and cost effective. Marketing department now has better
tools to consolidate information and customer feedback across channels to
compile into their reports on market survey.
Internet has helped
with customer empowerment and has prompted businesses to serve them better.
Consumers now are equipped with knowledge and have the means to cross-check
information, discuss services or their experiences with a brand. With overload
of information and myriad number of services available they can compare between
services and switch brand in a wink of an eye. To deal with increasing
challenges of customer it has become more important to serve meaningful
information that will add value to them.
Consumer consciousness can be a powerful tool for business
owners if they know how to leverage the potential of online marketing. But unfortunately, with lack of proper
training and understanding of the media, many of online marketing campaigns
have backfired in the recent years.
Modern businesses can’t ignore the power and scopes offered
by internet marketing and here are a few insightful statistics to warm them up
of its huge possibilities.
Why online marketing is so important
- India is currently the third largest
Internet using country in the world, after China and America and is expected to
outnumber the US to grab the second position
- Approximately around 450 million
people use internet in India.
- Rural India, where still the largest
percentage of Indian population reside, has experienced a year-on-year growth
rate of 58% of internet users.
- The demography of India’s internet
users also comprise retired professionals, non-working women, who often feature
into the target audience group of businesses.
- Popularity of Internet has grown
amongst college going students and youths, who specially engage on social
media.
- The number of women internet users
has grown by 43% which is higher than the rise of male internet users in the
country.
- The number of users accessing internet on
their mobile phone has also increased significantly in recent time.
SEO training for business owners
SEO Training Point has been offering SEO training courses to
students, professionals and business owners since 2011. With our exposure in
media and marketing we were quick to recognize a serious dearth of quality
training programs in leveraging the potential of online marketing. After venturing into the industry we also
started imparting coaching to small business owners and entrepreneurs specially
crafted to address intrinsic industry challenges.
Whether you are a
small business owner wearing many hats, or have a small team to assist you,
from day one your business would need the support of online marketing. We cover
each aspect of internet marketing and offer industry specific courses to help
them find their niche customer base.
Eleven years of exposure in media has provided us with insight that current
Indian industries are experiencing hindrance in terms of limited exposure and
lack of advanced marketing tools. To change the scenario SEOTP didn’t stop at
offering only training. But for small business owners we work as their mentors
in offering complete business solutions – business plan, marketing plan,
marketing solution and tool kit.
Under SEOTP small business program we help entrepreneurs in
evaluating their scopes, competition, future market possibilities by planning
an economically viable and resource efficient business model. We cater to their
need of effective marketing solutions through industry specific marketing
training covering wider aspects of internet marketing covering the following
topics.
- Basic and purpose of SEO
- Developing online marketing strategy involving SEO
- SEO techniques and implementation
- Website optimization
- Generating business leads
- Calculating SEO ROI
- Content creation, marketing and optimization
- Developing SEO marketing strategy within strict budget
- Marketing funnel
What you will gain from SEO Training Point
Our mission is to help small business owners to reap full
leverage of planned online marketing. It is our belief that with the right kind
of tool, small business owners in India can be a forceful factor in changing
the face of country’s economy. And therefore, our objective is not only to
provide them with training but complete business solutions including web
designing, content development, graphic designing and website hosting solutions.
Our training will help you wade through competition and earn a critical edge
over contemporaries.
By implementing cutting-edge online marketing strategies
you’d stand to gain:
- Discover your mission and vision
- More traffic and visitors to your website
- Target audience and therefore, more prospective customers
- Increased revenue
- Edge over competitors and competitor analysis
- Prominence in local and global market through strategic approach
- Promotion across web platforms and social networking sites
- Improved ROI on your marketing campaign
- Audience engagement through blogs and social media sites
- Increasing the base of loyal customers
For further info contact info@seotrainingpoint.com
Tuesday, 30 May 2017
SEO Training Point opens its branch in Marathahalli , Bangalore
Digital Marketing (DM) is an emerging field these days, as every business requires that its website will hit with more and more visitors, and capturing lead and inquiries. Many students, house wife, and professional nowadays are enrolling for the Digital Marketing course. SEO Training Point has provided in-depth knowledge to many out there with its comprehensive training plans. Because of your support and blessings, SEO Training Point, is happy to welcome you to our new branch located at Marathahalli, providing you with best experience with our newly developed infrastructure and newly created training plans, which makes you SEO professional in 40 hours.
About our new centre
SEO Training Point, Marathahalli, branch, is well acquainted, with new technologies and facilities. We have acquired space in Marathahalli, equipped with power backup, internet connection with Wi-Fi facility, which can accommodate 25 students at a time. Moreover, separate lab is constructed, which is fitted with high speed internet and personal computer, helping students and professionals, to learn in our labs.
Course timing:
This centre conducts two batches.
First batch timing is 12pm to 1.30pm
Second batch timing is 2pm to 3.30pm
These batches run only on weekend
New courses:
Apart from the courses, which we run at our old branch, we have introduced, with new SEO and SMM courses at Marathahalli branch. At our centre, we have introduced new courses as below:
Pay Per Click (Google Ad word) provides best result ever for any type of brand or companies, which make it worthwhile due to following reasons:
- Cost effective solution, means you can set your budget to control cost incurred on the same
- Can reach target consumer at right time with the right ad.
- PPC provide results quickly and efficiently.
- Our team will help you understand how PPC (Google Ad word) work and how you can target your customer through the same.
Digital marketing: With advance in technology, each and every business is getting globalizing them, to spread awareness about their product and services across the globe. In such situation it is necessary to learn about the digital marketing. Our course will include:
- Learn technique for digital marketing and its success
- How to plan and implement comprehensive digital marketing campaigns
- How to analyse, track, test and measure the digital marketing success
- How to maximize your Return on Investment
- How to evaluate the success of Digital Marketing
- Practical approach for digital marketing
Make money blogging: With increase in inflation across the globe – education, entertainment, groceries, etc are getting costlier, so every person look for a side income which help them to withstand such inflation around. The easiest and cost effective way is to earn through blogging but for that you will need to learn how to blog, how to get good content. If you are looking for that then connect with us, we are providing comprehensive study plan which includes:
- How to produce valuable content
- How to target audience
- How to build relationships with your audience
- How to grow your platform of blogging
- How to remain best blogger among others
Who can join?
- 12th standard and above
- No Programming knowledge in required
- Professionals are also welcome
Placement and Job Assistant:
We understand your concern for opting for job, students are looking for new job and professional wants to enhance their knowledge, to get promotion in their current job or get good jump in another job. At SEO Training Point, we look for all these, and provide our students or professionals based on their performance, chance for placement in good company.
Preferable location near to Marathahalli:
The area which we have chosen Marathahalli is well acquainted and connected with many buses. So those who are coming from Whitefield, K R puram, Varturkodi, ITPL, Ssidhapura(siddapura), Kundalahalli, HAL, Hoodi, Bellandur,
Kadubeesanahalli, Munnekollal, Yemlur, and HSR layout can come Marathahalli centre.
Conatc Address
M/s. Hari Technologies No # 3, V R K H Building Vivekananda Layout Opposite to Home town Beside Biriyani Zone Bangalore - 560 037, Marathahalli, Bengaluru, Karnataka 560037
Cell no- 9880276697
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