Career in Digital Marketing: Jobs & Career Opportunities in India

Have you come across an interactive blog post or web page? Or a great social media post? Wondered what it was all about? Here’s the answer: it is all about the magic of digital marketing!

Digital Marketing is traditionally defined as a way to market your product/services by using a digital platform-blog, social media, web page, mobile, email and so on. With the proliferation of technology and the number of platforms (for example apps) that leverage technology, digital marketing is booming and fast replacing various traditional modes of marketing. 

With the popularity of digital marketing, there are various avenues that have opened up for us to make use of-the scope and job opportunities in the field! According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion. Additionally, according eMarketer, advertising via mobile phones and tablets rose 180 percent, to $4 billion last year. This market is estimated to touch a whopping $7.2 billion soon. This rise is leading to a high demand for professionals trained in the various nitty gritties of Digital Marketing.

For the young technology aficionados and enthusiasts, this is a lucrative field without any iota of doubt. However, it is also a vast field with various profiles covering social media, content management and so on. To make an informed choice and be on the right career track, it is important to choose right. Here’s a brief look at the various fields of Digital Marketing to help you ascertain which field suits you the best:

1. SEO: Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines.

2. SEM: It is another method of increasing the visibility of web pages through sponsored placements and advertising. This requires the knowledge of how to run PPC campaigns, how to purchase traffic through paid search and so on.

3. SMM: This involves interacting, engaging and increasing audiences for your service via social media sites like Facebook, Twitter, LinkedIn, etc. The primary focus is to improve the brand image of the company. 

4. Email Marketing: A part of the company’s strategy to engage periodically with clients, many email marketing involves sending periodic newsletters, email campaigns, auto-responders to its subscribers in order to keep them updated with new products/services.

5. Mobile Marketing: With the launch of smartphones, mobile phones have become everyone’s one-stop pit for all possible activities for which they previously had to depend on computers or yellow page books. It is the platform on which we spend most of our time. Mobile marketing provides instant updates, promo offers and information of customers’ interests. A keen interest in developing and improving mobile technology is a prerequisite for those who wish to be involved in this.

6. Web Analytic: Web Analytic is a very crucial part of digital marketing. It is the backbone of digital marketing involving traffic analysis, business and market research and enhancing the website traffic. It is the indicator of where your campaign stands and the areas on which to improve.

Based on your interest, you can choose to work in 3 kinds of organization

1. Digital Marketing Agency
2. eCommerce companies 
3. IT/ITES, SMBs

There are different profiles available based on one’s industry experience:

• Executive (0 to 1 yr experience) 
• Specialist (1 to 3 yr experience) 
• Team Leader (2 to 5 year of experience) 
• Digital Strategist (3 to 5 years of experience
•  Digital Marketing Manager (5 to 10 years of experience)
• Digital Marketing Director (10 years of experience)

While an Executive’s pay package can start at 1.5 lakh p.a. you can earn up to 40 lakh as a director.

Digital Marketing is a booming industry that is on the lookout for new talented professionals. If you feel you have the skills and the interest, the time is ripe for you to venture into it!