Monday, 5 June 2017

SEO training for business owner /entrepreneur

Online marketing changing market dynamics

The rise of internet has been quite remarkable in India. The number of users has risen exponentially as Internet reached to the hinterlands of the country. The popularity is further triggered by lower tariff and high-speed internet connection. The result of which is more and more business owners embracing the concept of e-commerce over setting up brick and mortar stores. Advent of internet has presented them with an affordable marketing platform that can be used in reaching out to more number of prospective customers without spending lump sum on traditional forms of advertising. Online marketing offers higher ROI at less cost and less involvement of resource.

Advantages offered by online marketing are multifaceted. First and foremost, it is a powerful media to educate customers by ensuring even distribution of information. Side by side, it has also helped in targeting the right group of audience and helping firms in understanding their nature and requirements better.  Till date, most users search Internet to seek information or to research before making a purchase decision. As a business owner it is therefore important to open your mind and make information more easily available for your customers. It tends to deliver better result than a 30 second commercial of popular medium.

Secondly, it facilitated customer initiated interaction between them and firms. Earlier, the flow of information was directed from companies to customers. Internet has made both-way communication possible. As a result, companies now can get better insight on customer requirement and initiate customer participation in product offering. It has made conducting market research easier and cost effective. Marketing department now has better tools to consolidate information and customer feedback across channels to compile into their reports on market survey.

Internet has helped with customer empowerment and has prompted businesses to serve them better. Consumers now are equipped with knowledge and have the means to cross-check information, discuss services or their experiences with a brand. With overload of information and myriad number of services available they can compare between services and switch brand in a wink of an eye. To deal with increasing challenges of customer it has become more important to serve meaningful information that will add value to them.

Consumer consciousness can be a powerful tool for business owners if they know how to leverage the potential of online marketing.   But unfortunately, with lack of proper training and understanding of the media, many of online marketing campaigns have backfired in the recent years.

Modern businesses can’t ignore the power and scopes offered by internet marketing and here are a few insightful statistics to warm them up of its huge possibilities.

Why online marketing is so important

  • India is currently the third largest Internet using country in the world, after China and America and is expected to outnumber the US to grab the second position
  • Approximately around 450 million people use internet in India.
  • Rural India, where still the largest percentage of Indian population reside, has experienced a year-on-year growth rate of 58% of internet users.
  • The demography of India’s internet users also comprise retired professionals, non-working women, who often feature into the target audience group of businesses.
  • Popularity of Internet has grown amongst college going students and youths, who specially engage on social media.
  • The number of women internet users has grown by 43% which is higher than the rise of male internet users in the country.
  • The number of users accessing internet on their mobile phone has also increased significantly in recent time.

SEO training for business owners

SEO Training Point has been offering SEO training courses to students, professionals and business owners since 2011. With our exposure in media and marketing we were quick to recognize a serious dearth of quality training programs in leveraging the potential of online marketing.  After venturing into the industry we also started imparting coaching to small business owners and entrepreneurs specially crafted to address intrinsic industry challenges.

 Whether you are a small business owner wearing many hats, or have a small team to assist you, from day one your business would need the support of online marketing. We cover each aspect of internet marketing and offer industry specific courses to help them find their niche customer base.  Eleven years of exposure in media has provided us with insight that current Indian industries are experiencing hindrance in terms of limited exposure and lack of advanced marketing tools. To change the scenario SEOTP didn’t stop at offering only training. But for small business owners we work as their mentors in offering complete business solutions – business plan, marketing plan, marketing solution and tool kit.

Under SEOTP small business program we help entrepreneurs in evaluating their scopes, competition, future market possibilities by planning an economically viable and resource efficient business model. We cater to their need of effective marketing solutions through industry specific marketing training covering wider aspects of internet marketing covering the following topics.
  • Basic and purpose of SEO
  • Developing online marketing strategy involving SEO
  • SEO techniques and implementation
  • Website optimization
  • Generating business leads
  • Calculating SEO ROI
  • Content creation, marketing and optimization
  •  Developing SEO marketing strategy within strict budget
  • Marketing funnel   

What you will gain from SEO Training Point

Our mission is to help small business owners to reap full leverage of planned online marketing. It is our belief that with the right kind of tool, small business owners in India can be a forceful factor in changing the face of country’s economy. And therefore, our objective is not only to provide them with training but complete business solutions including web designing, content development, graphic designing and website hosting solutions. Our training will help you wade through competition and earn a critical edge over contemporaries. 

By implementing cutting-edge online marketing strategies you’d stand to gain:

  • Discover your mission and vision
  • More traffic and visitors to your website
  • Target audience and therefore, more prospective customers
  • Increased revenue
  • Edge over competitors and competitor analysis
  • Prominence in local and global market through strategic approach
  • Promotion across web platforms and social networking sites
  • Improved ROI on your marketing campaign
  •  Audience engagement through blogs and social media sites
  • Increasing the base of loyal customers 
For further info contact