Friday, 27 July 2012

List of Google products you should know while doing SEO


If you are small business owner, entrepreneur or even students like to do SEO, then know these products. These products are really useful and help you in SEO. Here is the list:
  1. Google search engine
  2. Google web analytic
  3. Google webmaster
  4. Ad words
  5. Google adsense
  6. Google trends
  7. Google insight
  8. Google bookmarking
  9. Google inside
  10. Google buzz
  11. Google alert
  12. Google baraza
  13. Google plus
  14. Google double click ad planner
  15. Google sandbox
  16. Google webmaster central
  17. Google place
  18. Google product
  19. Google map
  20. Google reader
  21. Blogger
  22. Google page rank
  23. Youtube
  24. Youtube tool
  25. AdMob
  26. FeedBurner
  27. Google zeitgeist
  28. Knol
  29. Google profile
  30. Google docs
  31. GoMo
  32. Google Zagat
  33. Google dashboard
  34. Google translate 
I am sure this list you help you doing SEO.

Good luck

Saturday, 14 July 2012

Do you know SEO has over a dozen of career options

Hello guys! Wondering why SEO as career in high demand? It has got not just one or two option but over a dozen of career options. Here are they:

As  a career:

  • SEO trainee
  • SEO analyst
  • SEO specialist 
  • SEO lead
  • SEO manager
  • Internet marketing head
  • Web design analyst
  • PPC analyst/manager
  • Social media pro
This list is not yet over. See what you can do with SEO. Another list:
  • SEO trainer
  • Freelance/part time job in SEO
  • Start your SEO training institute
  • Start online shopping site
  • Start your internet marketing company
  • Be an SEO reseller
  • Be an SEO consultant 
  • Be a blogger and make money
Hope this list will help.
We offer SEO training and placement assistance in Bangalore. Visit SEO training point to know more.

Thursday, 28 June 2012

Pursuing your career in SEO

Hello Bangalorean Wannabe SEO professional !

Are you Graduate (B. Sc. B. Com. B.A.) pondering about your Career. Are you baffled or confused what to do. Do you have financial constraint and not bale to pursue MBA and Engineering course. 

Do not worry. MBA and Engineering are not end of your world. There are other course too. SEO is one of the most demanding career options. Read further to know more about this exciting career.
SEO Training Point offers SEO training and placement assistance to wannabe Internet Marketing professionals. If you are wondering, why should you consider this as a career then read this:

E-commerce business in India and its future

n       e-commerce sale in India will reach $8.8 billion by 2016 (48,400 core Indian rupee)
n       At present 8 to 10 million people transact online
n       By the year of 2015, 39 million people will transact online
n       Report says small-town will play a big role in the online bonanza. More than 60 per cent of online shoppers would come from towns by the end of 2012

Future of SEO in India

n       The future of SEO in India looks bright
n       Most of the businesses are getting online because of the better visibility
n       SEO jobs outsourced to India
n       The Indian SEO professionals are selected because of knowledge and knowledge

Future of SEO companies in India

n       India is gaining reputation for providing quality services to its clients
n       Affordable rates
n       SEO professional are qualified and well skilled, hence get good business

The present and future of SEO services in India

n       Present:Really good.Tough completion
n       Future:More and more Indian outsourcing their SEO service to Indian companies. Local companies are growing day by day, hence seek SEO companies' help to rule local market. 

Why SEO as a career

n       High demand for SEO services
n       Many people have made a successful SEO career
n       SEO can make good money
n       Only web designing may not be enough
n       Corporate needs their marketing professional should have SEO knowledge
n       SEO is a never-ending business

What about SEO career options

n       SEO analyst
n       SEO specialist
n       SEO lead
n       SEO manager
n       Internet marketing head
n       Also you can take freelance job
n       Become an SEO trainer
n       Start your SEO training institute
n       Start online business
n       Start internet marketing company
n       SEO reseller
n       Blogger

SEO course detail
Duration: 40 hours
Cost: 10,000 INR
Training mode: Classroom and online
Time: Weekend

Interested? Call us at 9880276697 or mail us
To know more about us, visit

Following this training course, you will be able to:
  • Learn all important strategies for SEO
  • Learn all SEO tools that help your business grow
  • Know how it works and fetches targeted visitors for your site
  • Learn nearly 200 SEO techniques
  • How to build SEO compliant websites
  • Learn what SEO RoI (Return on Investment)
  • Learn what SEO KPI (Key Performance Indicator)
  • Website optimization
  • SEO under financial crisis
  • Inbound marketing
  • Strategic content
  • 30,000 foot view
  • Heat map
Keyword analysis

  • Why you MUST do this properly
  • How to do Keyword Analysis
  • Which tools and techniques to use

On-page optimization

  • What needs to be done to optimize each page of your website
  • How to make your ‘landing’ pages as effective as possible

Off-page optimization

  • What does “Off-page” mean
  • How to build meaningful backlinks
  • How to use blogs, videos and other marketing techniques

Social media and its usage in SEO
  • What is it?
  • How to use it?

Plus lots more

Call us at 9880276697
To know more about us, visit

Tuesday, 12 June 2012

SEO analyst job Bangalore

Bangalore based SEO company requires five (5) SEO analysts. Here is the detail:
No of positions: Five (5)
Experience: 6 months to 1 year
Qualification: Any degree
Skill required: Dreamweaver, php, JavaScript

On-page skill: Strong analytic skills, handle keyword research and analysis, Competitor analysis, Page optimization

Off-page skill: Must have Off-page knowledge who can do speedy and quality offsite submissions including, articles, press releases, social bookmarking, SMO, forums, blogs, directories, RSS Feeds, Link Building via one, two and three way linking, and classifieds.

Another company needs seven (7) SEO trainees for its Bangalore office. Only graduates can apply this.

Interested candidates may send their resume to

Monday, 14 May 2012

Google Penguin: a nightmare of many website owners

Once was top position in Google search, now lagging behind? Until April 24, 2012, everything was all right, but recently many websites lost their ranking dramatically. You know why? Google Penguin has badly punished those sites that do over-SEO. Before go in detail, let’s know what is the difference between Google Panda and Penguin. Google Panda is all about content, wherein Google Penguin is over-optimization. Too much of everything is bad. Same applies here. Let’s understand what are those over-optimizing elements?

Spun article/rewriting articles: If you plan to practice spun article or if you are already into rewriting article, please stop doing it immediately. Penguin knows that you are doing something spam. In fact, it was not considered as spam until March 2012, but it eventually it happened. Let me explain! Suppose you come up with five keywords and plan to do article submission. You told your SEO service provider to do article writing. This is real example I am giving you, not fake. One Bangalore based SEO company said this. Five keywords become 125 articles. It means one keyword gives you 25 articles. How they do. They just tweak the body copy and little changes in title. Some companies use rewrite software and then get the quality checked by their content writers. Added to this one content writer will have five different gmail account so that Google would not doubt on them.

Manipulated question and answer: Yahoo Answer is very popular, when it comes to question. But people started abusing it. Some people get paid for this. Let’s say you have a vegetarian hotel in Bangalore. What you will do is you will tell your friend to write a question in Yahoo answer “I am looking for good vegetarian hotel in Bangalore” and on the other hand you reply the question, saying, “we are one of the good vegetarian hotels in Bangalore. Talk to us for more info”. This kind of practice will not help anymore.

Blog comment: Paid blogging no more works.

Link building: Indian style of dialog. Sir we will give you 100 backlinks in just Rs 5000. Result is pucca (guaranteed) sir. Already we have done it. They are getting good result sir. Anchor text will be yours. We have special offer for you sir, which will end in two days sir. Please say no to paid link.

Paid directory submission: Same fashion as paid link building

So in a nut shell, we learned that overdoing/web spam is not tolerable. Do honestly and organically. Be customer-centric not SEO centric.

Who will be most affected: SEO service providers will be the most affected, but can recuperate if plan properly? If any of you outsource your SEO, be very careful about this. It is better to build your own in-house SEO team.

Monday, 23 April 2012

SEO training for graduates, MBAs, and engineering students (MCA, B. Tech and BE)

SEO is in anybody’s reach. Which is why companies of all size doing this including IT, ITES, small business owner and even individual? Because companies know they can get their targeted audience with proper strategy. But who will do this. No doubt companies need managers’ involvement but more than that companies need dedicated SEO professionals and specialist.

If you search what is the qualification for SEO training, the common answer is; anybody can do this since there is no technical knowledge involved. To large extent it is correct. Even in my site I have written the same message. But often I wonder why companies are asking for MBAs and engineering students (MCA, B.Tech, and B.E.). I was trying to get correct answer from internet but did not get appropriate answer. Even I read couple of articles, but there was no any clear message. So to answer myself and other people, I have done some research and come out with this article. Hope it will answer your question.

Before going further let’s understand the SEO process and who is doing what. As soon as you learn the process know you automatically get the answer. 

SEO process

SEO is part of marketing, hence needs online marketing planning, budgets and time. This part differs company to company.

Step one: First step includes business goal, target audience, time and budget. Very critical business aspect. SEO does not mean to be on first page of Google but has other meaning. It could be branding, awareness, campaigns, sale offer, white paper and other relevant stuffs. So in this scenario organization need both experience and fresher. Veteran will shape the business; where in fresher can assist them. For this kind of job/portfolio, organization needs MBAs only. So the most preferable candidates would be MBAs because they know marketing, planning, budget and other aspect of business.

Step two: This step includes initial analysis, competitor analysis, and keyword analysis. Here organizations need both engineering and MBAs. Why both? To me both have common interest that is analysis. Secondly company provides special training on analysis.

Step three: web site creation and architecture. Here they need only technical guys. MCAs, B. Tech and BE. are most preferable. Each site has its own purpose and goal. It needs different web application. The latest technologies for ecommerce and other websites are ASP, .net, PHP, java script, open source CMS (joomla, drupal, wordpress), ecommerce open source (Magento, Zen cart), and payment gate way integration.

Step four: Content development and creation. Graduates with Mass communication and journalism are most preferable. If you are strong at English go ahead.

Step five: Web designing. If you are MCA, B. Tech and BE and you know web designing, it’s a plus. Even graduates with web designing diploma also get this job. In fact this guys having a big market chunk.

Step six: linking, article submission and social bookmarking. Since there is no any techno thing involved, organization loves to hire plain graduates like B. Sc., B. Com, and B. A.

Hope this post helps you understanding, who is doing what in SEO.


Monday, 16 April 2012

Top five (5) SEO training institute in Bangalore

Hi guys!
If you are from Bangalore and looking for SEO training, here are top five list. There is no rating or grading. It is just my list. Take a look:

To choose an SEO training institute, visit their website, course details and other relevant things. Act wisely. Do a comparison analysis. At least take top ten site and then pick top five SEO training institute.


Sunday, 8 April 2012

How to be top (10 position of first page) of Google

Being top/first is always important and special as well. Be it study, sports, or any competition you need proper strategy and hard work. Same things apply here in your website ranking. Let us see what you will get being on top:
  • Meaningful clicks
  • Leads
  • Better conversion
  • Recognition
  • And business

Google considers lot of ranking factors to rank a site coz it is not about two or three factors; in fact, it has over 200 ranking factors. If you want to be on first page of Google consider these points:

Age factor: If your site is older, then it has a grater chance to get ranked on top of Google. Google pays more weightage to older site.

Speed factor: How fast your pages load. Less timing is good.

Fresh content: Google checks fresh content. It is possible to change your content everyday, but what can do is blogging. Keep blogging.

Facebook and twitter: Make it a habit

Article: Write articles

GoMo: Make your website mobile version so that you will get good number of visitors (Smartphone users)

Do opt-in email blasting. Send newsletter, offers etc.

Search for long tail keyword and then optimize

Video marketing is good. If you have not done it yet. Start doing it.

Use slidesahre. Believe me you will get good number of visitors in short time.

To know more about website ranking, visit my SEO training course detail, you will get an overview about me course. I have included all necessary topics.

Thank you

Saturday, 7 April 2012

Be on first page of Google

Hi guys! Want to be on first page of Google. Before take you to the topic, I want to tell you that, my site is on first page of Google. Just type SEO training in Bangalore, you can see. I do not know how long it will be on first page, but it made me happy. It took me 25 days. I uploaded my site on 14th of March 12 and today is 7th of April 12. Just 25 days. Normally it takes 40 to 130 days. There is no magic, no secret. What I did is blogging, Facebook, Twitter and some submission. 

  • Keep blogging (two blogs in a week)
  • Keep twitting (Twit every alternate day)
  • Use Facebook ( share about your site)
If you are from Bangalore and want to learn how to be on first page on Google. Join my SEO training program and i will teach you all those ranking factor. Check my SEO course details.

Thank you

Thursday, 5 April 2012

Why websites fail

There are millions of websites and counting, and very few them success. Others cannot compete hence fail. There are many sites, who hold top position on Google still fail to make business. If you would like to know why websites fail, just google it, you will have good amount of answer. In this post, what I am going to show you is practical based failing factors. These are my personal views. Correct me if I am saying it wrong.

Ok, here are the fail factors:

Poor strategy: Many people fail here at this stage. No homework, no consulting and no professionalism lead to failure. Mistakes do happen, but you need be proactive. Spend as much as time you can spend on brainstorming. Spend money wisely on web designing, graphic designing and hosting. Check your web hosting provider’s reputation. So many black listed web hosting companies are offering cheap hosting plan. 

Trust factor: When I visit a site, I try to find out who verified this site. Logos like verisign, truste add trust to your online business.
Bottom line: Business starts with trust. If you do not have any of these, your website fails to attract visitors.

International standard: You would have read "we are ISO 9001 certified company". These days, customers are looking for international standard. I won’t say it is must but good to have.

Good business partner: Partnering with good brand is always good. Let say, you are into enterprise business solution. It makes a difference, if you say, we are certified business partner of Google rather than saying we are partner of xyz company.

Bottom line: You fail if you are not partnering with good companies.

Too much flashy and less message: People love to add flash in their website but forget massaging. Adding meaningful message to flash make visitors to read. Add numbers, facts to your flash.

Poor content: This is generic answer. But what I am trying to say you all is content is not just writing, but has a wide meaning. Any info can be content such as video, image, text etc. Let me start with content writing. While writing a copy chunk, make sure you write it simple and in active voice. Add bullet and number list. People like to see comparison. If possible, include comparison chart/table to your content. Add meaningful image/banner with right message. Some people do not understand table and graph. Add video with easy to understand examples. Content is critical part of your business. If you good at content development, its ok to do it on your own. If not hire qualified people. Do not take risk. Single mistake will ruin your business. I have over dozen years of exp in content and I know how difficult it is to develop content.

Bottom line: Fail is guaranteed if you do not know what is content and how to develop it.

Call to action: Add telephone number and mail id to your home page. Make sure, you assign SPOC (Single Point of Contact) for your customer. If a customer makes a call he/she should call same person. Not like, today one customer speaks to Ashok, tomorrow speaks to Madan.

SEO: Have you done SEO for your site? If not do it now. Very powerful technique to rank your site. Do on-page and off-page optimization. If want to be success in SEO, get trained from good institute or hire qualified SEO specialist. You can check ours.

New and fresh content: People get bored reading same content again and again. It is highly recommenced if  you change your content in every three months.

Blog: Start blogging. Greater chances of failure if you do not have blog. People think you are not interactive and not updating your site. Share tips, advice to your customers.

Social networking: Same result as blog. Facebook and Twitter are must.

 Finally, never give up. There are other factors too. Shoot mail to me at for further queries.

Thank you 

Tuesday, 3 April 2012

SEO training course detail: Part three

Webmaster guidelin
Top SEO techniques
SEO terminology
Case studies
SEO questions and answers for interview
SEO glossary
SEO proposal
SEO practice
SEO worksheet
SEO checklist

Monday, 2 April 2012

SEO training course: Part two

Under standing search engine algorithm
Search engine index
Search engine page rank

How SEO works (Process)/ SEO life cycle

Business goal
Primary goal
Primary/secondary audience
Secondary goal
Primary /secondary audience
Other goal
Keywords analysis
Content creation
Self analysis (SWOT)
Competitive analysis
Design and development (content)
UGC (user generated content)
Elements of websites
Website optimize
Watch and analysis
SEO ROI calculator

Recommended SEO tools

Google tools
Free tools
Paid tools


Types of SEO
Organic SEO
Black Hat SEO
White Hat SEO


Element of SEO

On page
Domain name (URL)
Google verification code
Alexa verification code
Keyword description
Key word and keyword density
H1, H2
ODP (open directory project) description
ALT text
Image optimization
Video optimization
Copyright information
Sitemap (one for user and one for search engine)
Non-text elements
Anchor text
Mobile site (Google Mobile Optimizer)
Google analytics
Linkbait (adding special freebies and infographic)
Controversial topics
White paper/battle card
Free tools
Be first to discuss
302 and 301 Redirects
Off page

ORM (Online Reputation Management )
Rich snippets
People profile
Business listing
Product info
Secure certificate

Directory Submission
Link building/Link juice
Social Book marking Submission
Blog Posting
Blog Hosting
Article Submission
Press Release Submission
Forum Posting
Footer Links
Affiliate Marketing
Blog Commenting
Review Posting
Rss Feed Submission (Google reader)
Google Atom Feed
CSS Submission
Video Submission
Profile Creation
Link Wheel
Social Media Optimization
Visitors (I will send 100,000 visitors)
Local classified
Free classified sites
Viral marketing
Yahoo answer
Wiki answer
Email marketing
Google baraza
sell free eBook
Auto responder
SERP (Search Engine Result Page)
Google product
Google social bookmaking
Google adwords
Google trend
Google insight
Google analytics
Google place
Google map
Google zeitgeist
Google site search
Google inside search
Goggle alerts
Google buzz
Google plus one
Google Search Plus Your World (SPYW)
Google plus for website
Google adword
Google double click ad planner
Google adsense
Google sesame
W3 validation   
 Google Caffeine 
Google knol (will discontinue shortly)


Sunday, 1 April 2012

SEO training course detail: Part one

Check our course detail: Part one

General understanding of marketing?
What does customer expect from you?
Traditional vs. Internet marketing
What is Internet Marketing and its components?
What is Website and its component?
Understanding Static, Dynamic, and micro site
Why websites fail
Benefits of website
What is USP (Unique Selling Point)
What is web site conversion and how to increase it?
What is SEO?
SEO or Branding
Purpose of SEO
Benefits of SEO
SEO myth
Who uses SEO?
  • B2B (Enterprise)
  • B2C (SMB)

Buyer persona and SEO
Hall of fame
Who came first? Google or Yahoo?
How does Google search and rank?
Top five Search engines and their market share?
SEO for 2012 (Web 3.0 and SEO 3.0)

To know more about check our course detail

Thank you

Wednesday, 28 March 2012

Benefits of SEO training

If you ask a common people “how you make your business successful”. The answer would be” I will build a website, where I will put my company info, flash, images, and contact address. Once my website is complete, I will send my website link to all my friends, so that they will click my site. In addition, I would ask my friend to refer their fiends to visit my site. Second things what I would do is leaflet/flyer distribution in my area.
Now read this answer from a person who is having little knowledge in SEO. So here is the answer “I will ask my friend to build a website for me, because he is very good web designer. He will put everything to my site image, flash, query form, free chat, skype, gtalk. I have heard that title, keywords and meta tags are very important for optimization, so I will add title and meta tag to my site. I will also add facebook, twitter to my site. It helps a lot.
If you ask a company, they will answer we are on a process to give a new and fresh look to our site. Since it takes lot of time, we will outsource it. Another answer would be, we are looking for some SEO specialist who will perform our SEO task. My marketing manager is accountable for this. Shortly he will reach out consultants.
All of them are right. Nothing wrong at all. However, this is just one-third of your business, what about the other part. Most of the people get stuck here. You all should be aware that SEO is all about content and linking. There is no magic, no secret, no Google favors, which will make you rock star overnight. Let’s see what are bottle necks, where people struggle:
  • Not aware of latest SEO (SEO changes its algorithms very frequently)
  • How to choose correct keyword for their business
  • Have little or no knowledge in web analytics, hence fail to know how the website is behaving
  • Competitive analysis (what is your competitor doing)
  • I have 15 keywords, how to utilize them.
  • This year we have no budget, still we need to do SEO
  • We do keyword analysis, content creation, blog, web analytics, and press release. We spend lot of effort and money, but results are not so great
The answer to all these bottlenecks is SEO training. If you know all the techniques and tricks about Search Engine Optimization, you are a winner. There would be no sloppy job and no money wasting. Learning SEO from a good training is recommended.
We are a Bangalore-based SEO training institute offerlatest SEO training. Our course is of three parts. In part one; you will get to know the history of SEO, purpose of SEO, hall of fame, search engine market share and much more.
Part two will give you the all necessary info about SEO, wherein part three, you will get to know SEO terminology, SEO fact sheet, SEO tips, SEO proposal, and finally SEO project. To know more about SEO trainingcourse detail, see our course tab. There are over 200 ranking factors, which we will teach you. You will get books (hardcopy and PDF), article and certificate. It is a complete SEO training package of 40 hours and we charge professional fee is of 10,000 (ten thousands).
To update your SEO and internet marketing knowledge watch video, read article and listen to SEO radio, visit right side of my blog. I have put everything on my blog, so that you don’t have to visit one site to other site. If possible join my blog.
As a bonus, get free tips how to make money on Internet. If you wish to start your own SEO training institute in India, pls let me know.
Thank you

Saturday, 24 March 2012

Career in SEO, India

SEO is no more unheard. Every business owner trying to sell his/her products or service online. Recently I made a search “banarasi pan in Bangalore” in Google and the result was pretty amazing. You can imagine how popular Internet marketing is. If you want to sell something online, then you must know something about SEO. Search Engine Optimization (SEO) is such a powerful tool, if you practice it, you can do wonder with you site. To get result, it takes time at least four to six months with proper strategy.

SEO career in India
India is always ahead of other countries when it comes to IT/ITES. Indians are hard-worker, intelligent, and well managed, which is why receiving most number of outsourcing work. As far as SEO is concerned, India is getting equal number of SEO outsourcing work. Added to this lot of Indian ecommerce companies hiring SEO professionals to do their SEO work. Look at these points:
·         Over fifty ecommerce companies and counting
·         Thousand of companies doing online marketing
·         And they need SEO specialist
·         Lot of SEO job outsourced to India
·         SEO service providers are growing

These points show that you have better chance to make your career in SEO. Let us see what other points to consider SEO as career:
·         This industry just started and will go long way
·         Many companies are not aware of this (you can leverage it)
·         Companies have not enough time practice SEO, so they hire SEO specialist

Future of SEO career
Really great. No need to explain to anymore. Look at these options

SEO career as On-Page specialist
On-Page optimization is all about arranging a website in a systematic way so that it can be crawled by search engine. To be clearer, you need to research appropriate keywords and place them in your website. Added to this you need to develop content for your website. Very very crucial. If are planning to be on-page specialist, you should learn SEO from a good institute. Check our SEO course details.  
SEO career as Off-Page specialist
Keyword research and content development no doubt are essential but off-page SEO is equally important. Your content will be searchable, if they are linked properly. If you want to be off-page specialist, you must know what people are looking for and which sites they visit. There are some fifty off-page ranking factors are there to learn. We offer SEO training with all latest techniques and tricks.

SEO manager
Wan to be SEO manager? Learn SEO strategy. You will be responsible for keyword research, competitor analysis, blog optimization, team build up. If you have 4 to 5 yrs of exp in marketing want to switch to SEO, join our SEO training program.

SEO trainer
SEO is not confined to services, but has a wide range of opportunity. You can be a SEO trainer too. Know all the latest techniques. Read lot of articles; spend at least three to four hours on internet. Start training your staff, so that you ca gain confidence. Talk to SEO companies about your interest. Thing will happen. If you serious about SEO trainer talk to us.

Start your SEO training institute
Are you lecturer, experienced teacher, computer institute owner, internet café owner? Here is a great chance of multiply your income. Visit our partner page and get all the info. Any further clarifications, talk to us.

Start your SEO business
Gain some SEO experience. Build your business network. Get all the necessary info from us.   Visit our site to know all the details.

I hope this post will give some insight. Thanks for reading.

Good luck!