Monday, 23 April 2012

SEO training for graduates, MBAs, and engineering students (MCA, B. Tech and BE)

SEO is in anybody’s reach. Which is why companies of all size doing this including IT, ITES, small business owner and even individual? Because companies know they can get their targeted audience with proper strategy. But who will do this. No doubt companies need managers’ involvement but more than that companies need dedicated SEO professionals and specialist.

If you search what is the qualification for SEO training, the common answer is; anybody can do this since there is no technical knowledge involved. To large extent it is correct. Even in my site I have written the same message. But often I wonder why companies are asking for MBAs and engineering students (MCA, B.Tech, and B.E.). I was trying to get correct answer from internet but did not get appropriate answer. Even I read couple of articles, but there was no any clear message. So to answer myself and other people, I have done some research and come out with this article. Hope it will answer your question.

Before going further let’s understand the SEO process and who is doing what. As soon as you learn the process know you automatically get the answer. 

SEO process

SEO is part of marketing, hence needs online marketing planning, budgets and time. This part differs company to company.

Step one: First step includes business goal, target audience, time and budget. Very critical business aspect. SEO does not mean to be on first page of Google but has other meaning. It could be branding, awareness, campaigns, sale offer, white paper and other relevant stuffs. So in this scenario organization need both experience and fresher. Veteran will shape the business; where in fresher can assist them. For this kind of job/portfolio, organization needs MBAs only. So the most preferable candidates would be MBAs because they know marketing, planning, budget and other aspect of business.

Step two: This step includes initial analysis, competitor analysis, and keyword analysis. Here organizations need both engineering and MBAs. Why both? To me both have common interest that is analysis. Secondly company provides special training on analysis.

Step three: web site creation and architecture. Here they need only technical guys. MCAs, B. Tech and BE. are most preferable. Each site has its own purpose and goal. It needs different web application. The latest technologies for ecommerce and other websites are ASP, .net, PHP, java script, open source CMS (joomla, drupal, wordpress), ecommerce open source (Magento, Zen cart), and payment gate way integration.

Step four: Content development and creation. Graduates with Mass communication and journalism are most preferable. If you are strong at English go ahead.

Step five: Web designing. If you are MCA, B. Tech and BE and you know web designing, it’s a plus. Even graduates with web designing diploma also get this job. In fact this guys having a big market chunk.

Step six: linking, article submission and social bookmarking. Since there is no any techno thing involved, organization loves to hire plain graduates like B. Sc., B. Com, and B. A.

Hope this post helps you understanding, who is doing what in SEO.


1 comment:

  1. An interesting discussion is worth comment. I thinks you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers