Monday, 23 April 2012

SEO training for graduates, MBAs, and engineering students (MCA, B. Tech and BE)

SEO is in anybody’s reach. Which is why companies of all size doing this including IT, ITES, small business owner and even individual? Because companies know they can get their targeted audience with proper strategy. But who will do this. No doubt companies need managers’ involvement but more than that companies need dedicated SEO professionals and specialist.

If you search what is the qualification for SEO training, the common answer is; anybody can do this since there is no technical knowledge involved. To large extent it is correct. Even in my site I have written the same message. But often I wonder why companies are asking for MBAs and engineering students (MCA, B.Tech, and B.E.). I was trying to get correct answer from internet but did not get appropriate answer. Even I read couple of articles, but there was no any clear message. So to answer myself and other people, I have done some research and come out with this article. Hope it will answer your question.

Before going further let’s understand the SEO process and who is doing what. As soon as you learn the process know you automatically get the answer. 

SEO process

SEO is part of marketing, hence needs online marketing planning, budgets and time. This part differs company to company.

Step one: First step includes business goal, target audience, time and budget. Very critical business aspect. SEO does not mean to be on first page of Google but has other meaning. It could be branding, awareness, campaigns, sale offer, white paper and other relevant stuffs. So in this scenario organization need both experience and fresher. Veteran will shape the business; where in fresher can assist them. For this kind of job/portfolio, organization needs MBAs only. So the most preferable candidates would be MBAs because they know marketing, planning, budget and other aspect of business.

Step two: This step includes initial analysis, competitor analysis, and keyword analysis. Here organizations need both engineering and MBAs. Why both? To me both have common interest that is analysis. Secondly company provides special training on analysis.

Step three: web site creation and architecture. Here they need only technical guys. MCAs, B. Tech and BE. are most preferable. Each site has its own purpose and goal. It needs different web application. The latest technologies for ecommerce and other websites are ASP, .net, PHP, java script, open source CMS (joomla, drupal, wordpress), ecommerce open source (Magento, Zen cart), and payment gate way integration.

Step four: Content development and creation. Graduates with Mass communication and journalism are most preferable. If you are strong at English go ahead.

Step five: Web designing. If you are MCA, B. Tech and BE and you know web designing, it’s a plus. Even graduates with web designing diploma also get this job. In fact this guys having a big market chunk.

Step six: linking, article submission and social bookmarking. Since there is no any techno thing involved, organization loves to hire plain graduates like B. Sc., B. Com, and B. A.

Hope this post helps you understanding, who is doing what in SEO.


Monday, 16 April 2012

Top five (5) SEO training institute in Bangalore

Hi guys!
If you are from Bangalore and looking for SEO training, here are top five list. There is no rating or grading. It is just my list. Take a look:

To choose an SEO training institute, visit their website, course details and other relevant things. Act wisely. Do a comparison analysis. At least take top ten site and then pick top five SEO training institute.


Sunday, 8 April 2012

How to be top (10 position of first page) of Google

Being top/first is always important and special as well. Be it study, sports, or any competition you need proper strategy and hard work. Same things apply here in your website ranking. Let us see what you will get being on top:
  • Meaningful clicks
  • Leads
  • Better conversion
  • Recognition
  • And business

Google considers lot of ranking factors to rank a site coz it is not about two or three factors; in fact, it has over 200 ranking factors. If you want to be on first page of Google consider these points:

Age factor: If your site is older, then it has a grater chance to get ranked on top of Google. Google pays more weightage to older site.

Speed factor: How fast your pages load. Less timing is good.

Fresh content: Google checks fresh content. It is possible to change your content everyday, but what can do is blogging. Keep blogging.

Facebook and twitter: Make it a habit

Article: Write articles

GoMo: Make your website mobile version so that you will get good number of visitors (Smartphone users)

Do opt-in email blasting. Send newsletter, offers etc.

Search for long tail keyword and then optimize

Video marketing is good. If you have not done it yet. Start doing it.

Use slidesahre. Believe me you will get good number of visitors in short time.

To know more about website ranking, visit my SEO training course detail, you will get an overview about me course. I have included all necessary topics.

Thank you

Saturday, 7 April 2012

Be on first page of Google

Hi guys! Want to be on first page of Google. Before take you to the topic, I want to tell you that, my site is on first page of Google. Just type SEO training in Bangalore, you can see. I do not know how long it will be on first page, but it made me happy. It took me 25 days. I uploaded my site on 14th of March 12 and today is 7th of April 12. Just 25 days. Normally it takes 40 to 130 days. There is no magic, no secret. What I did is blogging, Facebook, Twitter and some submission. 

  • Keep blogging (two blogs in a week)
  • Keep twitting (Twit every alternate day)
  • Use Facebook ( share about your site)
If you are from Bangalore and want to learn how to be on first page on Google. Join my SEO training program and i will teach you all those ranking factor. Check my SEO course details.

Thank you

Thursday, 5 April 2012

Why websites fail

There are millions of websites and counting, and very few them success. Others cannot compete hence fail. There are many sites, who hold top position on Google still fail to make business. If you would like to know why websites fail, just google it, you will have good amount of answer. In this post, what I am going to show you is practical based failing factors. These are my personal views. Correct me if I am saying it wrong.

Ok, here are the fail factors:

Poor strategy: Many people fail here at this stage. No homework, no consulting and no professionalism lead to failure. Mistakes do happen, but you need be proactive. Spend as much as time you can spend on brainstorming. Spend money wisely on web designing, graphic designing and hosting. Check your web hosting provider’s reputation. So many black listed web hosting companies are offering cheap hosting plan. 

Trust factor: When I visit a site, I try to find out who verified this site. Logos like verisign, truste add trust to your online business.
Bottom line: Business starts with trust. If you do not have any of these, your website fails to attract visitors.

International standard: You would have read "we are ISO 9001 certified company". These days, customers are looking for international standard. I won’t say it is must but good to have.

Good business partner: Partnering with good brand is always good. Let say, you are into enterprise business solution. It makes a difference, if you say, we are certified business partner of Google rather than saying we are partner of xyz company.

Bottom line: You fail if you are not partnering with good companies.

Too much flashy and less message: People love to add flash in their website but forget massaging. Adding meaningful message to flash make visitors to read. Add numbers, facts to your flash.

Poor content: This is generic answer. But what I am trying to say you all is content is not just writing, but has a wide meaning. Any info can be content such as video, image, text etc. Let me start with content writing. While writing a copy chunk, make sure you write it simple and in active voice. Add bullet and number list. People like to see comparison. If possible, include comparison chart/table to your content. Add meaningful image/banner with right message. Some people do not understand table and graph. Add video with easy to understand examples. Content is critical part of your business. If you good at content development, its ok to do it on your own. If not hire qualified people. Do not take risk. Single mistake will ruin your business. I have over dozen years of exp in content and I know how difficult it is to develop content.

Bottom line: Fail is guaranteed if you do not know what is content and how to develop it.

Call to action: Add telephone number and mail id to your home page. Make sure, you assign SPOC (Single Point of Contact) for your customer. If a customer makes a call he/she should call same person. Not like, today one customer speaks to Ashok, tomorrow speaks to Madan.

SEO: Have you done SEO for your site? If not do it now. Very powerful technique to rank your site. Do on-page and off-page optimization. If want to be success in SEO, get trained from good institute or hire qualified SEO specialist. You can check ours.

New and fresh content: People get bored reading same content again and again. It is highly recommenced if  you change your content in every three months.

Blog: Start blogging. Greater chances of failure if you do not have blog. People think you are not interactive and not updating your site. Share tips, advice to your customers.

Social networking: Same result as blog. Facebook and Twitter are must.

 Finally, never give up. There are other factors too. Shoot mail to me at for further queries.

Thank you 

Tuesday, 3 April 2012

SEO training course detail: Part three

Webmaster guidelin
Top SEO techniques
SEO terminology
Case studies
SEO questions and answers for interview
SEO glossary
SEO proposal
SEO practice
SEO worksheet
SEO checklist

Monday, 2 April 2012

SEO training course: Part two

Under standing search engine algorithm
Search engine index
Search engine page rank

How SEO works (Process)/ SEO life cycle

Business goal
Primary goal
Primary/secondary audience
Secondary goal
Primary /secondary audience
Other goal
Keywords analysis
Content creation
Self analysis (SWOT)
Competitive analysis
Design and development (content)
UGC (user generated content)
Elements of websites
Website optimize
Watch and analysis
SEO ROI calculator

Recommended SEO tools

Google tools
Free tools
Paid tools


Types of SEO
Organic SEO
Black Hat SEO
White Hat SEO


Element of SEO

On page
Domain name (URL)
Google verification code
Alexa verification code
Keyword description
Key word and keyword density
H1, H2
ODP (open directory project) description
ALT text
Image optimization
Video optimization
Copyright information
Sitemap (one for user and one for search engine)
Non-text elements
Anchor text
Mobile site (Google Mobile Optimizer)
Google analytics
Linkbait (adding special freebies and infographic)
Controversial topics
White paper/battle card
Free tools
Be first to discuss
302 and 301 Redirects
Off page

ORM (Online Reputation Management )
Rich snippets
People profile
Business listing
Product info
Secure certificate

Directory Submission
Link building/Link juice
Social Book marking Submission
Blog Posting
Blog Hosting
Article Submission
Press Release Submission
Forum Posting
Footer Links
Affiliate Marketing
Blog Commenting
Review Posting
Rss Feed Submission (Google reader)
Google Atom Feed
CSS Submission
Video Submission
Profile Creation
Link Wheel
Social Media Optimization
Visitors (I will send 100,000 visitors)
Local classified
Free classified sites
Viral marketing
Yahoo answer
Wiki answer
Email marketing
Google baraza
sell free eBook
Auto responder
SERP (Search Engine Result Page)
Google product
Google social bookmaking
Google adwords
Google trend
Google insight
Google analytics
Google place
Google map
Google zeitgeist
Google site search
Google inside search
Goggle alerts
Google buzz
Google plus one
Google Search Plus Your World (SPYW)
Google plus for website
Google adword
Google double click ad planner
Google adsense
Google sesame
W3 validation   
 Google Caffeine 
Google knol (will discontinue shortly)


Sunday, 1 April 2012

SEO training course detail: Part one

Check our course detail: Part one

General understanding of marketing?
What does customer expect from you?
Traditional vs. Internet marketing
What is Internet Marketing and its components?
What is Website and its component?
Understanding Static, Dynamic, and micro site
Why websites fail
Benefits of website
What is USP (Unique Selling Point)
What is web site conversion and how to increase it?
What is SEO?
SEO or Branding
Purpose of SEO
Benefits of SEO
SEO myth
Who uses SEO?
  • B2B (Enterprise)
  • B2C (SMB)

Buyer persona and SEO
Hall of fame
Who came first? Google or Yahoo?
How does Google search and rank?
Top five Search engines and their market share?
SEO for 2012 (Web 3.0 and SEO 3.0)

To know more about check our course detail

Thank you