Friday 23 October 2015

Digital Marketing training


Online marketing is now increasingly in demand and in trend, every small-scale business owners and large scale business men want to market their business online. While the traditional ways of marketing is being followed by many till date, digital marketing is more affordable and delivers good results compared to the traditional online marketing. So marketing managers now have to keep themselves updated and get to know digital/online marketing in detail to deliver better results to their clients.


With internet now available in almost all households in India with the advent of internet, smart phones and faster connectivity; online marketing has gained more viewers who can eventually be your loyal customers. Hence mastering online marketing takes specialized and trained minds who are able to familiarize you with the marketing techniques and tools thereby building your brand image, giving you brand recognition and giving you a high return on investment.

Online marketing course for marketing managers

There are different training institutes that offer training on online marketing courses. It is vital that you find the best institute containing professional teachers and trainers who will give you proper guidance on various aspects of online marketing starting from scratch. Online marketing has evolved from what it was before and keeps on updating depending on the various technological changes hence guidance from someone who has had hands on experience about online/digital marketing will give you a proper training on marketing.

As a marketing manager, you will have to learn on how to motivate, engage and interact the customer or a regular browser with your client’s business online, for which you need to learn about SEO, social media management, email marketing, lead generation, keyword insertion, Google analytic, Google Ad words training (PPC- Pay Per Click), affiliate marketing, blog, viral marketing, digital asset marketing, e-book etc. Mastering these techniques in the online world will give you leverage above all other marketing managers.


  • SEO or Search Engine Optimization forms the pivot or backbone of online marketing, by implementing SEO techniques online you can help your business rank first, promote reputation for brand etc.  As a marketing manager, you will have to learn on how to make the website SEO friendly, use of keywords, lead generation, interacting and engaging with customers/browsers, developing content, online campaigns etc.
  • SMO or Social Media Optimization is the most novel and innovative marketing approach adopted by marketing personnel. Familiarizing yourself with the social media tools and platforms, building an online network and communicating with customers through face book, twitter, Pinterest, LinkedIn etc. has transformed the online communication process. You will need to have profound knowledge in creating Google profiles, managing social media accounts and marketing.
  • Email marketing is the most effective type of communication online, where you can interact with your customers directly with the help of email. Any promotions, offers, discounts, product introduction, even simple greetings can be easily communicated through emails. It is more focused, measurable, customized, affordable, more value for money spent and offers high return on investment etc. At SEO training point, we teach you on how to communicate and increase customer’s loyalty, retain old customers, get more referrals, benefits and revenue from customers.
  • Google Ad words training PPC (Pay Per Click) is a paid online marketing tool, where you generate leads for your business hence return on investment must be higher for PPC, you ad must be specific and targeted, else it will not give you any profit. At SEO Training Point, we teach you on how to create ads, bid, write effective copy and launch a campaign
  • Affiliate marketing is developing a mutual relationship with the publisher, advertiser and customer and runs on the technology called cookies that store the information of the user for future references. To get the right results, affiliate marketing has to be targeted and structured in the right manner and you will learn that at SEO training point along with generating quality leads for business
  • Blog is another online platform where you can extensively utilize your business presence, used mainly for communication, promotion and collaboration. Blog also helps you in ranking first in search engines, increasing traffic to your website, facilitate business growth, create awareness, increase exposure and build a healthier relationship with customer.
  • Viral marketing helps people talk about your products and services, writing reviews on your products and services will gain you more customers as word of mouth is still the strongest form of advertising even in the online world.
  • Digital asset marketing is where images and videos are used vividly across all platforms and then marketed to gain the desired attention and demand from consumers, who are then redirected to your website.
  • E-books are the greatest source of information where you can write in details about your company, assets, products, promotions, deals and what not thereby creating n awareness about your brand and business.
  • Content marketing is where you fill your website with not just useful information but tweak it in such a way that it creates traffic to your website and is picked up by search engines while a customer browses for information.

These are only a few of the topics that we cover at SEO Training Point, we have a whole lot more like display ad, banner exchange, SMM, webinar, revenue sharing, infographic, PTC, forum, press release, e-newsletter, landing page, squeeze page, micro site, e-commerce, D-commerce, responsive, mobile ad, file sharing, group buying sites, static, dynamic, micro site, white label site, e-pub, local directories etc.

SEO Training Point also teaches different kinds of writing like content creation, curation, writing, press releases, blogs, articles, banner, case studies, newsletter, charts, landing page, presentation, e-book, product demo, data sheet, web content, social media content etc. 

Joining our digital marketing training will provide a complete 360 degree view on internet marketing. The course fee will come up to INR 40,000 where you will be taught explicitly about the basics and its extended use in the corporate world for 90 hours course time including case studies, market plan and more.

Pls visit http://www.seotrainingpoint.com/complete-digital-marketing-training.html

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