Why social media is a must and why
market should care about it
Nowadays,
and unlike the past century, social media has come onto stage to give marketing
a new face and shifts. In fact, they have also changed our way of looking at
life and our behavior at such extent everything we do has to do with them. All things
considered; in order to keep in touch with your beloved and even schmooze, social
networks take a very important role. They are just the lifeblood of many
entrepreneurial people as they are great tools for advertisers to show off
their merchandise, products and services. Their features allow managers to
advertise in many different ways at a very low or pricey cost. The fact is that
companies lacking support on social networks normally fell behind.
FREE METHODS TO GET VISITORS
Luckily,
there are many alternatives that advertisers can harness to gain popularity and
trust in the market. The fact is that is these options compete hard to draw in
companies looking to sell more and make more money. Both sides, advertisers and
ad service providers, are aware that they have to work together to expand
marketing opportunities to other horizons.
In this
regard; company managers can revel in two types of methods; the ones that are
free and the ones that are paid. Regardless of the payment – feature, both
provide opportunities and benefits. At the present time, social network is
chock-full of free choices which actually haven’t fallen behind in quality; on
the contrary, they represent the first must- try for entrepreneurial beginners
in the marketing realm. Nonetheless, paid methods are always best when it comes
to benefits. Below, there are some enlisted.
Facebook
It is
obviously one of the most important social networks used for marketing.
Apparently, Facebook founder, Mark
Zuckenberg, is really interested in people increasing their managerial skills
so that they can utilize Facebook above other social networks for promotion.
But, what things or elements make Facebook be preferred by many companies? The
question is not tough at all. Let’s see the answer.
The reason
why managers and company founders have turned to Facebook more than to any
other alternative is because of Facebook features and due to its
“Will-always-be-free factor”. Among the features, we find that this social
network permits interested costumers to contact the advertiser and the company
through many ways including phone-calls. And what about its
“Will-Always-Be-Free Factor”? Well, this is absolutely Facebook’s lure, as
managers are looking to make money without spending a penny (or a dollar) if
necessary.
Twitter
It is a social network that possibly has hit
the wall. Users have probably gotten tired of keeping abreast of show biz news
or gossip concerning entertainers. Yet, the reality is different when it comes
to promoting your biz. Twitter still outstands among the most used social
network nowadays and managers just can‘t afford to let this fact slip through
the net. Twitter provides a platform on which company owners can keep their
followers informed about products and services, all in real time.
As well
known, Twitter is also a free tool. We are not sure whether or not it will be
free forever, but so far it is. This social network allows followers to also
get in touch with advertisers and pose their questions. A downside of using it
may be the lack of a better structured chatbox as well as the inability to
customize the company profile completely.
LinkedIn
It is not
as famous as the above social networks; LinkedIn provides a great deal of
opportunities for companies to stand out. Indeed, this great tool is such a
special site for employers and employees and firms in general. Employees can
make their CVs public to everybody so that managers and recruiters are able to
take some notes and choose among all the available jobless people.
What makes
LinkedIn so great is its customization. Well, actually, it’s a matter of preference
and likes. Users are allowed to customize their profile making it more
attractive to possible managers and employers. You can also connect with your
friends and share your professional achievements. Writing notes, posting
articles and photos are the most frequently used activities inside this
platform.
Pinterest
As its name
suggests, Pinterest is a platform that allows people to post their pictures
looking for positive and encouraging comments. Having this social network as an
alley is truthfully an asset you can’t disregard. Pinterest is free and many
professionals harness this tool to post their work, products and services for
free so that consumers can browse through all the options. It currently counts
on over 150 million users which means there are many professionals fighting to
get more visibility on the site.
This social
network is a great platform for chefs, food chains, artists, and all
professionals and freelancers who work on visual components. Users have the
opportunity to create albums or picture galleries by adding something called
PIN (photos) in the Pinterest world.
Google Plus
Google
hasn’t failed to surprise the world with its development and the launch of new
products most of which are free to public. In 2005, the company got ahead by
launching things such as Maps, Talk, Reader and Analytics, and as a plus, that
year the company reached the number of one million of indexed images, and one
year after, it purchased Youtube, launched Docs, Picasa, Calendar, Book Search,
Patent Search and achieved that Oxford dictionary include the word Google as a
verb.
Now, let’s
talk about some features marketers overlook. What do you love is a tool that
enables users to search for a term and shows results in groups according to
where Google product spotted the information. For example, if you are looking
for a brand, Google will show what it found of it on Youtube, Pattents mobile,
moderator trends, image search, books and others.
Tumblr
No wonder
Yahoo bought out Tumblr for one billion dollars in 2013. It is really a very
special social network: its audience is educated and young, which is very
useful for many enterprises. Besides,
70% of its users are younger than 35 years, which represents a fresh
platform where practically everything is valid.
Its dynamic
is very attractive and its content is very visual, however, it perfectly serves
as a blog since it enables people to post long texts. It can be considered as a
combination between WordPress, Facebook and Pinterest, where the interesting
element of blogging merges with social activities and appealing images.
Yet, what’s
the best of Tumblr? We already know that its interface is attractive and
user-friendly, which provides tools as no other social network, but the greatest
opportunities are unique here. From the best 100 active companies in the
marketing world, only 31 have chosen this platform for their campaigns and
content, which means your firm won’t have so much competition.
PAID METHODS TO GET VISITORS
Undertaking
marketing campaigns will also help increase the number of visitors. You can
hire an advertising agency, which counts on different databases to which emails
can be sent. Don’t forget to include at least one link to your website.
If you
already have a subscriber base, you can send emails to it by using tools such
as MailChimp or Emblue.
Start using Google AdWords
With Google
Adwords, you will be able to post ads in Google search, positioning your brand
provided that your potential clients search the products or services you offer.
This is high-quality traffic due to the fact the ad will be only shown to the users
that requested your products.
If you
avail yourself of Cloud Storage, remember you have a $240 coupon available to
invest in advertising (only in some countries) and in this way, you can create
a especially designed marketing campaign for your store.
HOW TO INCREASE 40% WEB TRAFFIC
Increasing
web traffic is a long-term work. However, there are probabilities to generate
traffic to a new website. There are some tricks for generating 40% more traffic
in less than 24 hours. Post
something new: yeah, it’s not an original trick. But you will always get more
traffic once you post something new. This traffic will be increasing alongside
the number of your blog subscribers.
Tweet at
different times: Not all the followers are online at the same in the day. Take
advantage of daytime and night (11pm) to tweet your new posts. According to
many advertisers, that is the best time of the day for tweeting.
Post on
newsfeeds: there are some sites on which you can post and users can vote if
they find your input interesting. You shouldn’t do this more than once a month.
You can get 100 visitors though you don’t get to make it to the front page.
Take
advantage of Adwords bonus: sign up on Google Adwords and take
advantage of Google bonuses to generate web traffic, bearing in mind they
usually expire after some time. If you don’t have your own, you will surely get
it in forums or by asking around on Twitter.
Make
yourself available for publishing your best post in a highly visited site: if
you count on an already prepared and potentially attractive article, try to
post it on another site within your niche that you consider more popular than
yours.
How
to get 40% more web traffic (EXAMPLES and choices)
With
Inbound Marketing, there’s not a better way of maintaining that increase of 40%
of current clients. It won’t only help you keep in touch with potential
clients, but it will also be of great help in preventing figures to go down to
20% or less (customer and visitor retention) and extending the estimated
customer lifetime value.
Site subscription strategy to
increase traffic 40%
With this
strategy, you can get up to 8000 subscribers per year which could drive up your
traffic up to over 40%.
Pop Ups
Despite
they turn out to be a little annoying to users, they are the most effective
tools to get subscribers and 40% more in web traffic, while you have a
conversion percentage. As a norm, a good conversion percentage oscillates from
2% to 4% but in some cases it can range from 4 to 6% which is a very good figure
because it means that 5 out of 100 visitors become subscribers.
THE BEST STRATEGY TO GET THAT 40%
High-quality original content
Your
products and service must be of great quality and interesting to the public to
succeed in drawing people into your website, making consumers feel interested
in coming back. Besides, the content must be original and not plagiarized. Google
will position you better if the content is original and services and products
descriptions are very different from the ones in other websites.
Visit our website to know more.
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