Monday 2 April 2012

SEO training course: Part two


 
Under standing search engine algorithm
Search engine index
Search engine page rank

 
How SEO works (Process)/ SEO life cycle

 
Business goal
Primary goal
Primary/secondary audience
Secondary goal
Primary /secondary audience
Other goal
Keywords analysis
Content creation
Self analysis (SWOT)
Competitive analysis
Design and development (content)
UGC (user generated content)
Elements of websites
Website optimize
Submission
Watch and analysis
Conversion
SEO ROI calculator
SEO KPI
Maintain

 
Recommended SEO tools

 
Google tools
Free tools
Paid tools

 

 
Types of SEO
Organic SEO
PPC SEO
Black Hat SEO
White Hat SEO

 

 
Element of SEO

 
On page
Domain name (URL)
Title
Metatag
Google verification code
Alexa verification code
Keyword description
Filename
Key word and keyword density
H1, H2
ODP (open directory project) description
ALT text
Image optimization
Video optimization
Copyright information
Navigation
Sitemap (one for user and one for search engine)
Content
Non-text elements
Anchor text
Robots.txt
Mobile site (Google Mobile Optimizer)
Google analytics
Backlink
Linkbait (adding special freebies and infographic)
Inforgaphic
Video
Controversial topics
White paper/battle card
Survey
Interview
Free tools
Awards
Be first to discuss
nofollow
302 and 301 Redirects
  
Off page

 
ORM (Online Reputation Management )
Rich snippets
Reviews
People profile
Business listing
Events
Product info
Features
ISO/Accreditation
Secure certificate

 
Directory Submission
Link building/Link juice
Social Book marking Submission
Blog Posting
Blog Hosting
Article Submission
Press Release Submission
Forum Posting
Footer Links
Affiliate Marketing
Blog Commenting
Review Posting
Rss Feed Submission (Google reader)
Google Atom Feed
CSS Submission
Video Submission
Profile Creation
Link Wheel
Social Media Optimization
Youtube
Visitors (I will send 100,000 visitors)
Local classified guruji.com
Free classified sites
Banner
Viral marketing
Yahoo answer
Wiki answer
Email marketing
Google baraza
sell free eBook
Auto responder
SERP (Search Engine Result Page)
Google product
Google social bookmaking
Google adwords
Google trend
Google insight
Google analytics
Google place
Google map
Google zeitgeist
Google site search
Google inside search
Goggle alerts
Google buzz
Google plus one
Google Search Plus Your World (SPYW)
Google plus for website
Google adword
Google double click ad planner
Google adsense
Google sesame
W3 validation   
 Google Caffeine 
Google knol (will discontinue shortly)

 

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